Senior Paid Digital Specialist at Window Nation in Fulton, MD
Our ideal candidate has direct experience in Google Ads, Microsoft Ads, and Facebook ads. We are looking for an individual who is versed in account structure variations, audience layers, and optimization strategies. Working knowledge and hands-on experience managing digital paid media campaigns are essential. Hands-on, must be able to execute in addition to strategize Results-oriented with the passion and expertise to dramatically grow business results Project management and organization skills essential CRM/Salesforce experience Has a What's next mindset; ready to test into new and emerging channels PRIMARY RESPONSIBILITIES Managing the agency execution of paid search campaigns on Google, Microsoft Ads, and other networks. Analyzing the performance of PPC campaigns and adjusting strategies accordingly with a focus on lead acquisition metrics such as cost per lead (CPL), and return on ad spend (RoAS) Manage paid digital budgets Managing the agency execution of display campaigns on Google Display Network (GDN) and other media partner platforms Researching keywords competitive keyword opportunities to drive inbound traffic; and drafting paid ad copy in support of campaign strategies across multiple tactics/channels Work with website team to test landing pages, assess effectiveness and identify optimization opportunities Collaboration with greater marketing team for asset delivery, performance reporting and tracking through the funnel Aggressively testing innovative approaches, new advertising products and placements Monitor competitors in our vertical holistically and at the individual market level Provide consistent reporting on all lead acquisition initiatives to measure impact and guide strategy QUALIFICATIONS 7
year of digital marketing experience, with a background in direct response lead generation Understanding of SEM fundamentals and best practices Experience with web analytics and reporting tools (Google Analytics) Strong problem-solving and critical-thinking skills. Ability to analyze data, synthesize results, extract insight, develop recommendations, and present findings to senior management Certified in Google Ads, Google Analytics
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
year of digital marketing experience, with a background in direct response lead generation Understanding of SEM fundamentals and best practices Experience with web analytics and reporting tools (Google Analytics) Strong problem-solving and critical-thinking skills. Ability to analyze data, synthesize results, extract insight, develop recommendations, and present findings to senior management Certified in Google Ads, Google Analytics
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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