Lead, Digital Marketing Specialist (Email/SMS)
Do you want to join a fast-growing organization where you can learn a new craft or build upon your current one? Do you like to have fun and be part of a team that cares about you and your success? Then you should consider joining Window Nation! At Window Nation, we're third-generation window replacement experts who have been lucky to serve communities across the country for over sixteen years.
We're proud to be a family-owned business started by two brothers looking to help families improve their most important asset:
their home.
Since we opened our first showroom in 2006, our company has grown to include 22 showrooms in 16 states.
We're proud to be the third largest window replacement company in the United States - but we're not stopping there.
Our company continues to grow each year, and it's all thanks to our team of dedicated, driven employees who make up Window Nation.
When you work at Window Nation, you'll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing.
We're a group of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers - oh, and we also sell and install windows, doors, and siding.
No matter what you're interested in, you'll find your fit at Window Nation.
We don't take your decision to start or further a career with us lightly - and we won't let you down when you do.
Don't just take our word, listen to what our employees have to say! Meeting the Window Nation Team!Window Nation is seeking an experienced and driven Lead, Digital Marketing Specialist (Email/SMS) with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels.
This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation's growth, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.
Core Job Responsibilities EMAIL MARKETINGManage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance SMS MARKETINGStrategize and implement effective SMS marketing campaigns to drive customer engagement and conversions Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics Continuously analyze SMS campaign performance and make data-driven optimizations to improve results MARKETING AUTOMATIONDevelop and implement marketing automation using industry-leading tools (e.
g.
, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.
) Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement LEAD NURTURINGImplement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement >Basic Qualifications Bachelor's degree in marketing, communications, or a related field Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing Preferred Qualifications Proficiency in email marketing and SMS platforms (e.
g.
, Mailchimp, Twilio etc.
) Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis Experience with marketing automation platforms (e.
g.
, HubSpot, Marketo, Dynamics, etc.
) and building complex automated workflows Knowledge of HTML/CSS and basic graphic design skills are a plus Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences.
We believe our differences make us a better team - one that makes good decisions, drives innovation, and delivers better business results.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
Recommended Skills A/B Testing Analytical Audience Segmentation Business Marketing Can Spam Act Css Estimated Salary: $20 to $28 per hour based on qualifications.
We're proud to be a family-owned business started by two brothers looking to help families improve their most important asset:
their home.
Since we opened our first showroom in 2006, our company has grown to include 22 showrooms in 16 states.
We're proud to be the third largest window replacement company in the United States - but we're not stopping there.
Our company continues to grow each year, and it's all thanks to our team of dedicated, driven employees who make up Window Nation.
When you work at Window Nation, you'll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing.
We're a group of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers - oh, and we also sell and install windows, doors, and siding.
No matter what you're interested in, you'll find your fit at Window Nation.
We don't take your decision to start or further a career with us lightly - and we won't let you down when you do.
Don't just take our word, listen to what our employees have to say! Meeting the Window Nation Team!Window Nation is seeking an experienced and driven Lead, Digital Marketing Specialist (Email/SMS) with a minimum of 5 years' experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels.
This position will report directly to the Director, Digital Marketing and play a critical part in Window Nation's growth, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.
Core Job Responsibilities EMAIL MARKETINGManage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance SMS MARKETINGStrategize and implement effective SMS marketing campaigns to drive customer engagement and conversions Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the Window Nation brand Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics Continuously analyze SMS campaign performance and make data-driven optimizations to improve results MARKETING AUTOMATIONDevelop and implement marketing automation using industry-leading tools (e.
g.
, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.
) Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement LEAD NURTURINGImplement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging Collaborate with sales and marketing teams to define lead qualification criteria and develop effective lead nurturing workflows Analyze lead behavior and engagement data to refine lead scoring models and deliver highly targeted and personalized content Regularly report on lead nurturing performance and share post-mortem analyses highlighting successes, challenges, and opportunities for improvement >Basic Qualifications Bachelor's degree in marketing, communications, or a related field Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing Preferred Qualifications Proficiency in email marketing and SMS platforms (e.
g.
, Mailchimp, Twilio etc.
) Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis Experience with marketing automation platforms (e.
g.
, HubSpot, Marketo, Dynamics, etc.
) and building complex automated workflows Knowledge of HTML/CSS and basic graphic design skills are a plus Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences.
We believe our differences make us a better team - one that makes good decisions, drives innovation, and delivers better business results.
All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.
Recommended Skills A/B Testing Analytical Audience Segmentation Business Marketing Can Spam Act Css Estimated Salary: $20 to $28 per hour based on qualifications.
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